Why a 10 kW GPU server can't simply be cooled by more fans — air runs out of heat-carrying capacity long before GPU racks do, which is why liquid cooling went from a niche HPC technique to the default AI infrastructure architecture.
A data center can post a great PUE while consuming millions of gallons of water a year — Power Usage Effectiveness and Water Usage Effectiveness measure two different resources, and optimizing one can work against the other.